prfaq.fyi
This is a project of Bounded Labs, built for people who are looking for examples of PRFAQs and are willing to contribute their created examples for others!
What is a PRFAQ?
PRFAQ stands for Press Release, Frequently Asked Questions.
What is a PRFAQ used for?
Popularized by Amazon, a PRFAQ is used as a way to define and test ideal product outcomes before any work is done.
- Start from an understanding of who your customer is.
- Identify common questions that your customer would have about your product (FAQs).
- Draft your press release using one of the examples or the general template below as a reference.
- Use this PRFAQ to discuss this “product” with stakeholders and customers, gathering qualitative feedback.
- Consider creating a landing page and/or to gather quantitative insight on the idea.
Limit each press release section of your PRFAQ to 4-5 sentences.
Examples of PRFAQs:
I have a PRFAQ to include - how do I do that?
- Copy the template that is included below (or use another if you like something similar).
- Include your PRFAQ in the body of an email. Be sure to include the entire PRFAQ in the body (information in the subject line will not be used).
- Send your PRFAQ to newprfaq at boundedlabs.com and we will review it and include it in our directory, if deemed useful members.
- Share this resource with those who might find it useful!
PRFAQ Template
Heading
- A name for the product that your customer will understand.
Sub-Heading
- Description of who the market for the product is and what benefit they get. One sentence allowed.
Summary
- A summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
Problem
- Description of the problem your product solves.
Solution
- Description of how your product solves the problem.
Company Rep Quote
- A quote from a spokesperson in your company discussing the value of your product.
How To Get Started
- Describe how easy it is for a customer to start using the product.
Customer Advocate Quote
- Provide a quote from a hypothetical customer who believes in your product that describes how they experienced the benefit.
Call to Action
- Drive the value home, and describe what interested customers can do to learn more.
FAQs
- What sort of questions can be included?
- Any sort of question that a potential customer might be interested in!
A Bounded Labs project.